SISU CARBURETOR

50MM LUXURY TIMEPIECE

SISU CARBURETOR

50MM LUXURY TIMEPIECE

BRAND STRATEGY     I      INDUSTRIAL DESIGN       I      CAD MODELING      I      FACTORY LIASION

INDUSTRIAL ELEGANCE

In 2013, SISU came to us with the goal of re-positioning their products and brand to have more mass market appeal without watering down the distinctive traits that make the brand unique. The result was a full collection of 18 distinctive timepieces with new dials, straps and cases. Overall sizes were reduced from 55mm to a manageable but still categorically large 50mm while maintaining the bold design and imposing proportions that make SISU stand out from the crowd. The collection features 3 cases available with steel, rubber and leather straps.

The carburetor luxury timepiece collection was a new addition featuring a less intimidating style with industrial details. The timepieces features 25 jewel Swiss movements, impact-forged, precision machined, surgical grade 316L stainless steel cases, screw-down crowns and pure sapphire crystals.

design: Tim Swiss, Andre DeSalis

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