TECHNICOLOR
CONNECTED HOME PRODUCTS
TECHNICOLOR
CONNECTED HOME PRODUCTS
BRAND STRATEGY I BRAND LANGUAGE I INDUSTRIAL DESIGN I CAD MODELING I PROTOTYPING
SYSTEMS & EXPERIENCE DESIGN
Working with the Technicolor eXperience design team, Tim Swiss Design developed a strategy for translating the Technicolor brand attributes into tangible design solutions. Brand guidelines were developed outlining key brand character attributes, a design philosophy, business Imperatives and the design strategy was implemented across a multi-tiered product line.
PURPOSEFUL DETAILS
Because Technicolor is also an OE supplier, the devices needed to be easily modified for multiple brands. Our solution was simple elegant designs with interchangeable panels to allow the devices to be customized for each telecom provider with unique vent patterns, textures, color and finish options.
Fading surface patterns, matte black soft touch finishes and black anodized metal provide a unique visual brand language. Proximity activated lighting, dead-front displays and a subtle matte finish do not distract from the home theater viewing experience.