WE CREATE USER-CENTRIC PRODUCTS & EXPERIENCES
We develop an understanding of people’s needs, motivations and desires to create new solutions that add value to the end user. This added value makes a product more desirable to the consumer. Additionally, we balance user needs and cultural context with business objectives to ensure that the final product is also technically feasible, cost effective and aligns with the brand’s DNA.
A DYNAMIC DESIGN PROCESS
All projects are different and require a unique plan for success. We leverage our diverse experiences to implement strategies that unlock innovation and spur creativity. Creating meaningful product solutions requires collaboration. Throughout a project, we work seamlessly with clients to maintain direction and focus.
WE CREATE USER-CENTRIC PRODUCTS & EXPERIENCES
We develop an understanding of people’s needs, motivations and desires to create new solutions that add value to the end user. This added value makes a product more desirable to the consumer. Additionally, we balance user needs and cultural context with business objectives to ensure that the final product is also technically feasible, cost effective and aligns with the brand’s DNA.
A DYNAMIC DESIGN PROCESS
All projects are different and require a unique plan for success. We leverage our diverse experiences to implement strategies that unlock innovation and spur creativity. Creating meaningful product solutions requires collaboration. Throughout a project, we work seamlessly with clients to maintain direction and focus.
ANALYZE
Using empathy, context and observation to understand user needs
- Ethnographic research
- User experience analysis
- Trend tracking
- Competitive audits
- Product teardowns
- Brand analysis
DEFINE
Strategic design planning
- Product road mapping
- Branding strategy
- Design strategy
- Design language systems
- Persona development
CREATE
Concept Development
- Industrial design
- Graphic design
- User interface design
- Packaging design
- Retail, POP displays
- Trade show booth design
- Rapid concept ideation
- Usability evaluation
DELIVER
Design Finalization
- CAD modeling – A and B side modeling
- Design for manufacturing
- Color, material, finish specification
- Visual brand language development
- Manufacturing liaison
- Rapid prototyping